Meet Anthony – Senior Graphic Designer | Brand Identity, Packaging & E-Commerce
I’m a Senior Visual Designer with 7+ years of experience transforming brand strategy into high-performing creative across packaging, digital, and e-commerce. I craft bold, cohesive visual systems that drive engagement and elevate perception—whether it’s a product label, Shopify campaign, or social rollout. With deep experience in lifestyle, beauty, fashion, and supplements, I’ve led creative that contributed to over 200% growth in digital sales. My strength lies in turning brand identity into experiences that are not only visually striking, but strategically effective.

My expertise lies in brand identity and digital design, which I championed in my recent role at MHP through October 2024—leading the creative direction across packaging, Shopify campaigns, and digital content. I exited this role after the company was acquired and the new ownership chose to outsource the creative team overseas. I then served as Senior Graphic Designer – Brand Identity, Packaging & E-Commerce for Gerry Studio Ray (Contractor), supporting major retail partners including Kohl’s, Costco, BJ’s, JCPenney, and Macy’s. In this role, I led end-to-end creative execution across packaging, apparel graphics, model photography, digital ads, and e-commerce visuals. I collaborated cross-functionally to ensure every campaign, seasonal collection, and retail rollout aligned with brand strategy and market goals—bringing consistency, clarity, and creativity to every asset.Tools used include Adobe Creative Suite, Figma, Canva, and proprietary e-commerce platforms, all in fast-paced, high-volume environments.

As a Visual Brand Designer, I build bold, cohesive brand systems that bridge strategy and creativity. I’m highly proficient in Adobe Creative Suite, Figma, Illustrator, and Photoshop—using these tools to craft brand identities, digital interfaces, packaging, and visual storytelling across platforms. My core strengths lie in typography, color theory, layout design, and UI-focused branding. I specialize in creating scalable visual systems that ensure consistency across web, mobile, social, and print—bringing clarity, emotion, and impact to every touchpoint.