As the lead designer for Cream of the Crop, I crafted a vibrant brand identity that reflected the purity and power of their 100% fruit-and-vegetable-based skincare.

I was the champion freelance designer for EDEN CBD, a small business that makes a Superfood Hemp CBD by hand using 100% fruits and vegetables. My responsibilities included designing and developing creative concepts for the brand.

I was the champion designer for Amerex Group, a manufacturing New York based company providing outerwear, swimwear and ready to wear for women and kids. My responsibilities included designing and developing creative concepts for their brands, including some of the largest manufacturers of outerwear and swimwear with design and manufacturing capabilities in fur, faux fur, wool, shearlings, faux shearlings, nylons, and other innovative synthetic fabrics in America.

Led creative direction for Maximum Human Performance, owning design and brand development for MHP, MuscleMeds, and Fit & Lean—driving visual consistency and innovation across digital, print, and packaging.

As the lead designer for Simrock Consulting, I crafted a visual identity that reflected their mission to empower leaders and accelerate business transformation.

Led design strategy for a marketing group, helping brands connect authentically with their audiences while creating visual identities that set them apart from competitors.

Led a bold brand transformation for People First International, redefining their visual identity to reflect a mission of shifting company cultures from profit-driven to people-centered.

As the lead freelance designer for Great Clips, I modernized their brand identity to emphasize family-friendly service and digital convenience through Online Check-In.