As the lead designer for Cream of the Crop, I crafted a vibrant brand identity that reflected the purity and power of their 100% fruit-and-vegetable-based skincare.

I was the champion freelance designer for EDEN CBD, a small business that makes a Superfood Hemp CBD by hand using 100% fruits and vegetables. My responsibilities included designing and developing creative concepts for the brand.

As the lead designer for Gerry Studio Ray, I served as Senior Graphic Designer – Brand Identity, Packaging & E-Commerce for Gerry Studio Ray (Contractor), supporting major retail partners including Kohl’s, Costco, BJ’s, JCPenney, and Macy’s. In this role, I led end-to-end creative execution across packaging, apparel graphics, model photography, digital ads, and e-commerce visuals. I collaborated cross-functionally to ensure every campaign, seasonal collection, and retail rollout aligned with brand strategy and market goals—bringing consistency, clarity, and creativity to every asset.

Led creative direction for Maximum Human Performance, owning design and brand development for MHP, MuscleMeds, and Fit & Lean—driving visual consistency and innovation across digital, print, and packaging.

As the lead designer for Simrock Consulting, I crafted a visual identity that reflected their mission to empower leaders and accelerate business transformation.

Led design strategy for a marketing group, helping brands connect authentically with their audiences while creating visual identities that set them apart from competitors.

Led a bold brand transformation for People First International, redefining their visual identity to reflect a mission of shifting company cultures from profit-driven to people-centered.

As the lead freelance designer for Great Clips, I modernized their brand identity to emphasize family-friendly service and digital convenience through Online Check-In.