Served as the lead freelance designer for EDEN CBD, an artisanal wellness brand crafting Superfood Hemp CBD products made from 100% fruits and vegetables. I developed and executed creative concepts that captured the brand’s natural, holistic identity across digital and print touchpoints.

As the Lead Brand Designer for Design-Foodie, I spearhead creative direction across brand identity, digital packaging, product launches, and marketing campaigns. I design and deliver digital party kits inspired by global fast food and beverage brands, crafting assets that balance playful storytelling with market-ready polish. In this role, I lead end-to-end creative execution—from illustrations and layout systems to Etsy listings and social media visuals. I oversee every stage to ensure each collection and campaign aligns with brand vision, SEO goals, and customer engagement—bringing consistency, clarity, and creativity to every asset.

As the lead designer for Maximum Human Performance, I shaped the visual identity of MHP, MuscleMeds, and Fit & Lean—bringing bold concepts to life across every touchpoint.

As the lead designer for Simrock Consulting, I crafted a visual identity that reflected their mission to empower leaders and accelerate business transformation.

As the lead designer for this marketing group, I crafted strategic visuals that built brand-audience connection and positioned each brand with a unique competitive edge.

As the lead designer for People First International, I drove a brand overhaul that aligned their identity with core values—helping reposition the organization as a champion of people-first workplace culture.

As the lead freelance designer for Great Clips, I modernized their brand identity to emphasize family-friendly service and digital convenience through Online Check-In.