I have two years of experience in Figma, Sketch, and InVision, which I use to create prototypes. I also apply the Design Thinking methodology to ensure a user-centered approach. To better understand user needs, I often use journey mapping and empathy mapping.

I start each project by understanding the brand's goals and target audience. Then I create mood boards and wireframes. I use Adobe Photoshop, Illustrator, and InDesign to develop layouts, graphics, and prototypes. I collaborate closely with marketing and development teams throughout the process to ensure cohesive branding and functionality.

My branding process starts with in-depth research to understand the brand's core values, market positioning, and audience. I then develop multiple design concepts, working closely with clients and marketing teams to ensure that the visual identity captures the essence of the brand while standing out in the marketplace. My expertise lies in creating cohesive visual systems that resonate with target audiences and differentiate brands in competitive markets.

I begin every project with extensive user research, gathering insights through interviews and usability testing to identify pain points. Once the research phase is complete, I ideate with low-fidelity sketches, followed by creating interactive prototypes in Adobe PSD. I regularly test these prototypes with users, iterating based on feedback to ensure the final design meets both user needs and business goals.