Brand Designer

2016

EDEN CBD

Project Name

EDEN CBD

Headquarters

New York, US

Industry

Software Development

Company size

51 — 200 employees

Timeline

March 2015 - Feb 2016

Served as the lead freelance designer for EDEN CBD, an artisanal wellness brand crafting Superfood Hemp CBD products made from 100% fruits and vegetables. I developed and executed creative concepts that captured the brand’s natural, holistic identity across digital and print touchpoints.

How I served COTC.

How I served Eden CBD.

How I serve
DesignFoodie.

How I served MHP.

How I served Simrock.

How I served Aquagem.

How I served Great Clips.

How I served People First.

DIGITAL ASSETS

entire brand identity, focusing on beauty design principles to reflect their values. This included a sustainable print design, large signage, and a set of cohesive social media graphics.

PRINT ASSETS

ALL PRINT ASSETS FLYERS, SIGNAGE, & EVENT MATERIALS.

DIGITAL ASSETS

entire brand identity, focusing on playful food-inspired design principles to reflect the brand’s values. This included digital packaging, Etsy product listings, email templates, promotional media design, and a cohesive set of social media graphics.

DIGITAL ASSETS 

Entire brand identity, focusing on natural design principles to reflect their values. This included a clean, modern logo, sustainable packaging design, media design, and a set of cohesive social media graphics.

ETSY STORE

reaching over 8,400 total views & 5,700 reaching thousands of potential customers; through optimized listings, SEO-driven content, and brand-aligned visuals, generating 35+ sales within first two months of launch!

AMAZON PRODUCT PAGES

amazon Page & product tiles.

DIGITAL ASSETS

enhanced their social media presence, focusing on minimalist design principles to reflect their values. This included web banners, print and a set of cohesive social media graphics.

SOCIAL MEDIA

Social Media assets and featured posts. Features on Athlete pages with over 50k followers!

DIGITAL ASSETS

entire brand identity, focusing on Bodybuilding & Fitness design principles to reflect their values. This included print, email, SMS, media design, web banners, FIGMA site layouts, large signage, and a set of cohesive social media graphics.

DIGITAL ASSETS

entire brand identity, focusing on Trust design principles to reflect their values. This included a clean, modern logo, sustainable print design, media design, and a set of cohesive social media graphics.

OUTCOME & RESULTS

I enhanced their entire brand identity, focusing on beauty design principles to reflect their values. This included print, email, SMS, media design, and a set of cohesive social media graphics.

Achieved 35 sales and 2 five-star reviews within the first 2 months of launch, demonstrating early market validation and strong customer satisfaction.

Generated over 8,400 total views and 5,700 visits, reaching thousands of potential customers through optimized listings, SEO-driven content, and brand-aligned visuals.

Secured $250+ in revenue from digital-only products in the early growth phase, building a scalable foundation for future expansion into larger bundles, themed kits, and cross-platform sales.

OUTCOME & RESULTS

I revamped their entire brand identity, focusing on natural design principles to reflect their values. This included a clean, modern logo, sustainable packaging design, media design, and a set of cohesive social media graphics.

Company Feature on Top local news station KMTV as top local new CBD business.

Popup shop feature in large Mall locations attracting 100+new customers.

Full successful brand strategy signage for Popup shops, media features and company growth by 200% in the first quarter.

MEDIA

MEDIA DESIGNED FOR EVENTS, POPUP SHOPS & SOCIAL ATTRACTING TARGET market & confrence visitors.

Sales Sheets

CHAMPIONED SALES MATERIALS FOR SALES EVENTS AQUIRING NEW BUSINESS.

sms

Weekly SMS reaching over 10k subscribers..

EMAIL CAMPAIGNS

Email campaigns reaching over 20k subscribers!

SOCIAL MEDIA

Social Media assets and featured posts. Features on Athlete pages with over 1 million followers!

SALES SHEETS

CHAMPIONED SALES MATERIALS FOR SALES EVENTS AQUIRING NEW BUSINESS.

OUTCOME & RESULTS

I revamped their entire brand identity, focusing on Trust design principles to reflect their values. This included a clean, modern logo, sustainable print design, media design, and a set of cohesive social media graphics.

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OUTCOME & RESULTS

As a lead designer with MHP, I championed design campaigns that generated over 39% of attributed revenue, increasing sales for brands MuscleMeds, Carnivor, and MHP by 223% vs previous period & also strengthen 3 brands visual brand aesthetics.

100+ successful
design campaigns completed.

Emails generated an average of $3k in sales per email.

Averaged over 50% open rate per email sent.

Outcome & Results

As a lead designer with MHP, I championed design campaigns that generated over 39% of attributed revenue, increasing sales for brands MuscleMeds, Carnivor, and MHP by 223% vs previous period & also strengthen 3 brands visual brand aesthetics.

100+ successful
design campaigns completed.

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Emails generated an average of $3k in sales per email.

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Averaged over 50% open rate per email sent.

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DIGITAL ASSETS 

Entire brand identity, focusing on dynamic design principles to reflect their values. This included a clean, modern logo, sustainable print design, media design, and a set of cohesive social media graphics.

OUTCOME & RESULTS

I enhanced their social media presence, focusing on minimalist design principles to reflect their values. This included web banners, print and a set of cohesive social media graphics.

Increased followers by over 50%.

Companies received customers returns by 80% and active customer interactions via social media.

Championed brands design aesthetics while connecting brands with their target markets.

Amazon product Pages 

amazon Page & product tiles.

PRINT ASSETS

ALL PRINT ASSETS FLYERS, SIGNAGE, & EVENT MATERIALS.

MEDIA ASSETS

MEDIA DESIGNED FOR EVENTS, POPUP SHOPS & SOCIAL ATTRACTING TARGET CUSTOMERS TO THE NEW PRODUCT.

DIGITAL ASSETS

Entire brand identity, focusing on dynamic design principles to reflect their values. This included a clean, modern logo, sustainable print design, media design, and a set of cohesive social media graphics.

PRINT ASSETS

ALL PRINT ASSETS Workbooks, FLYERS, SIGNAGE, & EVENT MATERIALS.

SOCIAL ASSETS

MEDIA DESIGNED FOR EVENTS, POPUP SHOPS & SOCIAL ATTRACTING TARGET CUSTOMERS TO THE NEW PRODUCT.

OUTCOME & RESULTS

I revamped their entire brand identity, focusing on minimalist design principles to reflect their values. This included a clean, modern logo, sustainable print design, and a set of cohesive social media graphics.

Over 5 book covers successfully designed for publication.

75% of new consultant business which generated over 100k in sales.

Open doors with over 3+ large corporations client contracts.

OUTCOME & RESULTS

I enhanced their entire brand identity, focusing on beauty & cosmetic design principles to reflect their values. This included a sustainable print design, large signage, and a set of cohesive social media graphics.

Increased customer return by 45%.

Designs featured in the Baltimore Star news paper.

Voted #1 Great Clips in the county once joining marketing as  Freelance Designer.

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